Amazon Premium is designed for applications where gloss and print performance along with brightness and shade are important. Typically used in high solids carbonate based coatings, Amazon Premium's ultrafine plates cost-effectively generate gloss and print gloss without use of more expensive additives. The ultrafine plates are well matched for use with fine carbonate, creating the coating structure that drives coating coverage as well as printing performance. Amazon Premium's brightness and shade ensure gloss and print gloss properties can be achieved with minimal impact on the enhanced brightness delivered using high carbonate levels.